Grey Goose ! A genius marketing-concept !

Grey Goose is a bacardi-owned premium brand vodka produced in France. In 2004, Sidney Frank sold the brand to Bacardi for US $2.2 billion

Grey Goose is a typical marketing success, indeed, vodka has nothing to do with French Culture. However it promotes The "French lifestyle", a luxury lifestyle in its communication. Today Grey Goose is one of the most important brand in the sector of up-market Vodka.

So, we can see that France is not only a country, it can be a "mother brand", a capital gain  to launch a luxury brand. If France can be the ambassador of one of the best vodka in the world, then, can we do luxury with anything ?