Hello everyone and welcome aboard !

My name is Mathieu Prousine and I am a highly motivated, bilingual French student looking to acquire international business work experience. 

I am currently enrolled in a Masters program in Business and Management at INSEEC, a Business school based in Bordeaux, France, leading to a master in strategic marketing. I have a bachelor's degree in BUISINESS and Management too.

Before my studies at INSEEC, I was a top-level swimmer. Indeed, Sport has an important place in my life, it teaches leading human values that I would like to apply in my professional life. 

For this reason, I am really attracted by the luxury sector which is really close to the high-level sport. Indeed, both of them represent the perfection and they care to be the best one each days. This culture looks like me that is why I would like to work in this sector. 

So, this blog will be dedicated to my passion, the world of luxury and lifestyle.

My objective will be to show you some original activity sectors, and maybe some ideas in order to develop a new concept or to launch an activity.

I Hope you'll like it !

Mathieu Prousine

Burberry ! A new E-experience !

Here we have a new great E-experience, indeed companies have to take care about the new consumers needs and "live an experience" is essential. In this burberry case, it's a kind of digital kiss, a french and romantic touch which create an unforgettable experience for the customer.

Grey Goose ! A genius marketing-concept !

Grey Goose is a bacardi-owned premium brand vodka produced in France. In 2004, Sidney Frank sold the brand to Bacardi for US $2.2 billion

Grey Goose is a typical marketing success, indeed, vodka has nothing to do with French Culture. However it promotes The "French lifestyle", a luxury lifestyle in its communication. Today Grey Goose is one of the most important brand in the sector of up-market Vodka.

So, we can see that France is not only a country, it can be a "mother brand", a capital gain  to launch a luxury brand. If France can be the ambassador of one of the best vodka in the world, then, can we do luxury with anything ? 

Tesla Roadster ! the first electric supercar mass-produce

It is not surprising that Tesla get so rapidly success with 3 genius entrepreneurs as Elon Musk ( co-founder of Paypal ) and currently the CEO of Tesla, Sergay Brin and Larry Page ( co-founders of Google ) and Jeff Skoll ( former CEO of eBay ) which helped him to develop Tesla Motors firm.

So, it is a new concept car, they played the game of a new vision of supercar at 100% and it could be interesting to develop this idea for other kinds of cars, for example maybe we could see an electric Rolls-Royce or Bentley coming on the market, or a new cars brand.

Snail eggs ! The new type of Caviar

Snail eggs or Snail caviar is a new and exciting ingredient that is gaining popularity in modern gastronomy. It's has a singular rain drops, grassy kin of taste and it can adds a touch of luxury to infinite of appetizer dishes.

Color varies from Pure bright white (imperial) to white-light pink (classic)

Even if snail caviar is not a new product, the market is young and there are some possibilities to develop a business in this sector, so it could be interesting to think how to develop something new and create a reference brand on this market.